2010 Dakar rally Volkswagen teams and numbers to follow:
300 Giniel de Villiers / Dirk von Zitzewitz (co-driver)
303 Carlos Sainz/ Lucas Cruz (co-driver)
305 Mark Miller/ Ralph Pitchford (co-driver)
306 Nasser Al-Attiyah/ Timo Gottschalk (co-driver)
312 Maurício Neves/ Clécio Maestrelli (co-driver)
Volkswagen really seems to have stepped up filling the gap of Mitsubishi well. The iPhone app as one major aspect which must have caused best "pre-dakar" pr and media for long! Lets also hope for ROI. Also the banner advertisement on Eurosport shows the typical kind of Dakar "mode" to have the mind set for Volkswagen. Good work so far!
The downside of the site is primarly the overall look and feel, which is a major mistake out of a user and Dakar fan perspective.This is a site that should breathe The Dakar rally and Volkswagen, combined, without being a conflict. But the site is merely an attempt from Volkswagen to squeeze in the Dakar in it´s own traditional, clean, neat and tidy site. But that´s just the point, it doesn´t work that way. The Dakar was never clean, neat or tidy.
The Dakar is about passion, fighting spirit, wins, losses and ofcourse for each and every participant, no matter if you are the pro or the amateur - an adventure.
Last but not the least there doesn´t even seem to be a way of embeding or sharing the videos on the site... and noticed that the link on the English version from the center section takes you to Mark Miller, though you thought you´d reach Carlos Sainz. On the German site it works like a clock!
The first Dakar iPhone app is here!
The Dakar iPhone app/