The organization with one goal - to keep the numbers reaching the finishing line down, in order to maintain the hope and vision of fullfilling a dream - the Dakar dream. The contestants with their ambition to reach the goal, which seems an impossible dream for some, made possible by others. Approximately 50% of the competitors will make their dream come through.
A few years back Honda made the commercial "Impossible Dream", besides being very scenic, well produced and leaving you with a very positive feeling it also inspires anyone to make the impossible happen, to make your dreams come true. There is definately a parallell to the spirit of the Dakar rally and it´s participants. Earlier this year a re-release was made of the commercial, quite similar, but with a different ending. If you already saw the commercial take a moment and see it again and - enjoy! If you never saw it - ENJOY!
Re-release date: April 2010
Agency: Wieden + Kennedy
Director: Ivan Zacharias (Volkswagen, Nike, Adidas, Stella Artois)
Locations: South Island, New Zeeland, Argentina, Japan
Music: The Impossible Dream, Andy Williams (1972) - Sony music entertainment
Original commercial: Impossible dream (2005)